June 4-6 , 2004
Last year, individuals contributed over 200 billion dollars to nonprofits. Is your organization getting what it needs to survive? An understanding of fundraising is essential to continue your good work. People are willing to pay for work they want to have happen, but can’t do themselves. When we don’t ask, we miss the opportunity to involve people in our work.
We’ll focus on organizations with budgets of less than one million; the principles apply just as much to larger organizations. You’ll learn how to choose a fundraising strategy, diversify your funding sources, manage your fundraising tasks, and ensure that your organization can grow and thrive in the long term. Strategies will include personally soliciting major gifts, telephone canvassing, direct mailing, special events, planning, identifying prospects, motivating boards, and getting donors to give more money every year. Taboos about asking for money as well as practice sessions and handson learning will make this an invaluable workshop.
Learn how to raise the operating expenses by tapping into the biggest source of donations: individuals giving regular, repeated, and increasingly larger gifts. Successful fundraising hinges on having a group of volunteers who are willing and able to ask for money. Clarify roles and responsibilities of board members and volunteers, learn to recruit board members willing to raise money, and move your board toward acceptance, excitement, and action in fundraising. Raising money doesn’t have to be as hard as people make it. Some of an organization’s problems that seem to be about money are not. Sometimes there are staffing problems, or the board is inactive. By knowing what’s a fundraising problem and what isn’t, a group can move forward on both fundraising and its other problems.
The philosophy underlying Kim Klein’s work is longterm commitment to social justice and the knowledge of what can sustain that work over the long haul. She knows the difficulties of organizations that are understaffed and underresourced and provides practical assistance for organizations wanting a long and healthy life. For greatest results, have a board and staff member attend this workshop together. And it will be fun!
“You have, I hope, some idea of how inspiring you are to so many. I run across people who have been turned on to fundraising by you, all over the country!”
—Jo Moore, Fundraising Consultant
Kim Klein is internationally known as a fundraising trainer and consultant. She is the series editor for the Chardon Press Series at Jossey-Bass Publishers, which publishes and distributes materials that help to build a stronger nonprofit sector. She is the founder and publisher of the bi-monthly Grassroots Fundraising Journal, now in its 23rd year of publication. She is the author of Fundraising for Social Change (now in its fourth edition), Fundraising for the Long Haul (2000), which explores the particular challenges of older grassroots organizations, and Ask and You Shall Receive: A Fundraising Training Program for Religious Organizations or Projects, Raise More Money, (edited with her partner, Stephanie Roth) and Fundraising in Times of Crisis (2004). She is an adjunct faculty member at the Haas School of Business at the University of California and she has taught fundraising in all 50 states and 19 countries. Find out more at her website: http://www.grassrootsfundraising.org